Privacy policy

Privacy Policy
Last updated: February 12, 2026

Heleniq is operated by HCUPAC LTD, a company registered in England and Wales.

Registered Office:
71-75 Shelton Street
London
WC2H 9JQ
United Kingdom

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase from heleniq.com.

1. Information We Collect

When you visit our site, we automatically collect certain information about your device, including:

  • IP address
  • Web browser
  • Time zone
  • Cookies installed on your device

Additionally, as you browse, we collect information about:

  • Pages viewed
  • Products viewed
  • Referring websites
  • Interaction with the site

When you make a purchase, we collect:

  • Name
  • Billing and shipping address
  • Payment information
  • Email address
  • Phone number

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Communicate with you
  • Screen orders for fraud or risk
  • Improve and optimize our website
  • Provide customer support
  • Send marketing communications (only if you opt in)

3. Sharing Your Information

We share your personal information with trusted third parties to operate our business, including:

  • Payment providers
  • Shipping partners
  • Analytics services

Our store is powered by Shopify, which processes your data in accordance with its own privacy standards.

We may also share your information to comply with legal obligations or to protect our rights. All products offered on this website are original and sold under the Heleniq brand.

4. Data Retention

We retain your personal information for as long as necessary to fulfill orders, comply with legal obligations, and resolve disputes.

5. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to processing
  • Withdraw consent

To exercise these rights, contact us at:
support@heleniq.com

6. Cookies

We use cookies to improve your browsing experience and analyze site traffic. You can manage cookies through your browser settings.

7. Security

We take reasonable precautions and follow industry best practices to protect your personal information.

8. Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

9. Contact

For more information, contact us at:
support@heleniq.com